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HOW WE BUILD AUTHORITY

Not every organisation needs more publicity. Many need the right strategy.

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Whether you're launching a new brand, repositioning an established business or looking to become the recognised authority in your industry, every recommendation starts with one question:

 

What do you want to be known for?

 

From there, we build the strategy, stories and communications that help you earn trust, not just attention.

STRATEGY

Know what to say, who to

say it to and why it matters.

From defining your positioning to identifying the stories worth telling, I help organisations build communications strategies that create long-term authority rather than short-term attention.

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  • Positioning and messaging

  • Communications strategy

  • Campaign planning

  • Thought leadership

  • Launch strategy

  • PR roadmaps

CAMPAIGNS

Original ideas that earn attention for the right reasons.

From identifying opportunities to developing media-worthy concepts, I create strategic campaigns that align with your business goals and reinforce what you want to be known for.

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  • Campaign planning

  • ​Data-led storytelling

  • Reactive PR & newsjacking

  • Campaign strategy & ideation

  • Freedom of Information (FOI) campaigns

training

Build more confident communicators, not just better campaigns.

Whether you're upskilling an in-house team or developing agency talent, I deliver bespoke training tailored to your organisation's goals and challenges. Every session is practical, collaborative and designed to strengthen strategic thinking long after the workshop.

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  • Team mentoring

  • Digital PR training

  • FOI methodology training

  • Campaign ideation workshops

  • Strategic communications workshops

consultancy

An experienced communications partner for your biggest challenges.

Whether you need an extra strategic brain in the room, an independent perspective, or senior communications support, I work alongside organisations and agencies to solve complex communications challenges and unlock new opportunities.

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  • Campaign reviews

  • Agency support

  • Ongoing strategic advisory

  • Strategic communications counsel

  • Interim communications support

foi-led pr

Freedom of Information (FOI) requests unlock data held by public bodies, from the police and NHS to HMRC and the DVLA. I developed an award-winning methodology for turning that data into original, evidence-led stories designed to earn coverage from serious journalists and tier-one publications.

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The result is original stories with the substance to earn serious coverage, strengthen reputation and keep your brand in the conversation: from newsrooms to AI search. From uncovering the right data and developing the story to shaping the campaign and training your team, MAVN can either deliver the work for you or equip your team with the methodology to make FOI-led PR part of your own strategy.

MAVN's signature. Exclusive stories hiding in public records.

Generative Engine Optimisation (GEO) Campaign of The Year

Best Use of Data (SEO)

HOW WE WORK

I partner with ambitious organisations, agencies and in-house teams looking to strengthen their reputation, sharpen their communications and become recognised authorities in their field. 

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Whether you're a growing brand looking to build authority, an established business ready to change the conversation or a team that needs specialist strategic support, every recommendation starts with your business, not a tactic.

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From there, I develop tailored communications strategies, campaigns and recommendations designed to support your business objectives, not just generate headlines. Whether we're working together on a single project or through an ongoing partnership, you'll work directly with me from start to finish.

READY TO BUILD SOMETHING WORTH REMEMBERING?

hello@mavnconsulting.com

Let's talk about what you want to be known for.

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